Summary

Laylo is a drop platform designed for artists, live events, festivals, and creators to build and engage their owned audience, manage releases, and drive revenue from ticket, merchandise, and content drops. It integrates messaging, event promotion, and fan engagement tools into a single platform.

Main Features

• Creation of instant landing pages (drop RSVP pages) that enable fans to sign up quickly and get notified about drops.
• Promotion of tour stops with one link, allowing fans to select cities and receive notifications when tickets go on sale.
• Capture fan signups from Instagram comments and direct messages (paid add-on).
• Multi-channel messaging to fans via SMS, email, and Instagram, with segmentation based on location, purchase history, etc.
• Integration with platforms such as Shopify, Spotify, DICE, Merchtable, Posh, and Tixr to track purchases and fan engagement.
• Additional tools like AI Agents that capture fan videos with permission and recover lost ticket and merchandise sales automatically.
• Features supporting fan base growth, friction reduction, revenue upsells, embeds, tracking pixels, scheduled messaging, and broker prevention.

Target Users

Laylo is suitable for artists, music labels, live event organizers, festivals, creators, sports teams, and enterprise-level clients seeking to connect directly with fans and maximize revenue from drops.

Integrations

• Instagram (fan signups and messaging automation)
• Spotify (presaves and autofollow integration)
• Shopify (sync opt-in data from checkout)
• DICE (fan data and revenue tracking)
• Set.live, Merchtable, Posh, Tixr for managing engagement and purchases